FOR THE MONTH OF FEB, COOKWARE ESSENTIALS IS OFFERING THE NEW KITCHENAID ELECTRIC HAND MIXER WORTH $149 WITH EVERY ARTISAN STAND MIXER SOLD. The idea for the KitchenAid mixer originated in 1915, with an engineer watching a baker making his bread, mixing it with a metal spoon. He soon designed a mechanical mixer which became standard in large bakeries, and in 1919 the KitchenAid Food Preparer was sold to be used in domestic kitchens. By 1937 the original design had been modified by an American named Egmont Arens, known for his style. This ranked it as one of the classic iconic shapes for the 20th century. Currently the KitchenAid mixer remains true to its original design with its distinctive features, still a true design great, It still uses the same system, assembled by hand and still receives attention to detail to ensure it is top in it’s performance and quality. The KitchenAid Artisan Food Mixers are supplied with standard accessories. These include a dough hook, beater, wire whisk, a 4.8 litre stainless steel bowl and a pouring shield. They have a large 4.8L bowl, a pouring shield and a free cookbook is sent direct from the manufacturer once the guarantee card has been registered. For power, performance and reliability KitchenAid® food mixers are the choice of generations of cooks from beginners to professional chefs. For cake mixing, potato mashing, egg whisking, cream whipping and to knead bread dough. Features All metal construction with an enamel finish 300 Watt Motor Tilt up head 10-Speed Solid-State Control 4.83 litre Stainless Steel Bowl Includes Flat Beater, Dough Hook and Wire Whisk, Pouring Shield Power Hub for Additional Attachments Capacity for Kneading Two Loaves of Bread (1.2Kg of all purpose flour or 1Kg of whole wheat flour) 3 Year guarantee Made in the USA